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About Us

Our Story: From Humble Beginnings to High-End Office Solutions

Our journey began with a simple yet ambitious vision: to create high-quality, innovative products that blend functionality with aesthetics. Initially, we made our mark in the local market with unique electrical signage and home decor pieces, primarily focusing on the state of Michigan and other customized designs. These products were well-received for their blend of artistry and craftsmanship, setting a solid foundation for our future endeavors.

A New Chapter: Entering the Office Space

Recognizing a growing demand for stylish and functional office products, we decided to expand our horizons. This transition marked a significant shift in our product line, introducing high-end office solutions that cater to both ergonomics and design-conscious consumers. The journey from concept to creation of these office products was both challenging and rewarding, driven by our passion for quality and innovation.

Introducing the Aura Riser

The Aura Riser is the culmination of this journey, embodying our commitment to enhancing workspace ergonomics and aesthetics. This project, which began as a YouTube series idea on our channel "Hobby Built," quickly evolved into a full-fledged product development endeavor. The Aura Riser is designed to offer customizable lighting, superior organization, and ergonomic benefits, making it a versatile addition to any workspace.

Development Journey

The development of the Aura Riser has been a meticulous process spanning over nine months. From the initial concept through multiple iterations, our focus has been on sourcing high-quality components and ensuring top-notch craftsmanship. This process involved balancing in-house capabilities with sourcing from reputable suppliers to deliver a product that stands out in the market for its durability and aesthetic appeal.

Our Mission and Vision

At the heart of our brand is a mission to create products that not only meet but exceed our customers' expectations. We are driven by a vision to transform ordinary workspaces into personalized, productive, and inspiring environments. Our commitment to quality, innovation, and customer satisfaction guides every aspect of our work.

The Team Behind the Magic

While our team is small, our dedication is immense. Each member brings a unique set of skills and a shared passion for creating exceptional products. Our combined expertise in design, engineering, and customer service ensures that every product we deliver is of the highest quality.

Core Values

  • Quality: We never compromise on the quality of our materials or craftsmanship.
  • Innovation: We continuously seek new ways to improve our products and processes.
  • Customer Satisfaction: Our customers are at the center of everything we do. We strive to exceed their expectations in every interaction.

Contact Us

We value open communication and are always eager to hear from our customers and partners. For any inquiries or feedback, please reach out to us at or use the contact form on our website.

Thank you for being a part of our journey. We look forward to continuing to innovate and create products that enhance your workspace.

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